Daniel Flood
Managing Director

As co-founder/director of FloodSlicer, Daniel has overseen the growth of the firm from start-up to what is now, Australia's premier 3D rendering and animation company.

A multi award winning graduate of Architecture at the University of Melbourne Architecture School, Daniel has developed a unique and preeminent expertise in the animation of architecture and the creation of compelling virtual experiences.

His pioneering work in the late-nineties was instrumental in the growth of the visualisation industry, establishing an artistic credibility for then nascent technologies that eventually led to the co-founding of FloodSlicer. His emphasis on the integrity of design and 3D construction methodologies has resulted in a body of work that is defined by visual complexity and dramatic expressions of the photo-real.

Published by both industry and academia, Daniel has lectured all over Australia and globally. As Director of the company, Daniel's commitment to extending expectations of what is possible has set industry-defining benchmarks of quality, rigour and artistic flair.

James Orchard
Executive Creative Director, Melbourne

With a Bachelor of Industrial Design (Hons) under his belt and a keen eye for design and composition, James is a world class leader in 3D Architectural Visualisation with over 15 years’ experience specialising in the luxury residential property sector.

Prior to joining FloodSlicer’s Melbourne studio in 2012, James spent 4 years as a Senior Visualiser at Visualisation One Limited (UK), and prior to that worked in Interior Design and Product Design, fine-tun-ing his practical skills. A dynamic and skilled designer, James steered the FS team through many of it’s highest profile projects. James takes an holistic approach to complex design challenges, to help clients identify and capture the key opportunities available in both still imagery and film. He is involved in all aspects of our projects of both stills and animations for FloodSlicer’s clients from initial concept to compositing and post-production.

Lewis Hunt
Executive Creative Director, Sydney

Originally an architect, Lewis has spent 15 years spearheading global advertising agencies both local and abroad.

Lewis led global marketing and production house Edisen in Australia as Executive Creative Director and Managing Director.  Before this he was based in Europe as Creative Director of Innocean Wordwide.

With a career that spans Australia, the Middle East and Europe, Lewis has guided global, national and regional brands. His experience has spanned diverse sectors including property, retail, fashion, tourism, hospitality, automotive, and telecommunications.

Lewis’s creative work has been recognized by major international award shows including D&AD Global, Red Dot Design, CreativePool, Galaxy and ADC New York.

Karl Siemon
Creative Director, DP

After a major in Arts/Professional Writing and Literature, which culminated with an Honours in Media Arts, Karl turned his passion for fine art production (painting) and fiction/ screenwriting in a new direction that took square aim on a career as a filmmaker.

As our in-house DP, Karl leads FloodSlicer’s film production team. With over 17 years’ experience filming as a cinematographer on diverse projects including feature films, numerous shorts and documentaries, Karl has brought considerable film production knowledge to FloodSlicer. In the Head of Film role, Karl also manages a dedicated and diverse team of production and post-production specialists that realise every FloodSlicer Film production.

Chai West
Client Services

Chai has been part of the FloodSlicer family for over seven years, starting in production and developing her way into the executive client team.

An invested leader in both people and business, Chai has expanded her business development and client services career across multiple sectors. From holding national roles for global retail brands to consulting for advertising agencies, Chai’s passion lies in cultivating client relationships that in turn lead to accelerated project performance and long-term partnerships.

A creative at heart, Chai believes in the power of an idea and how it can deliver powerful outcomes that drive the highest impact and value.